life-gateway.com · Retirement / Insurance Planning · YMYL · Lighthouse mobile audit · Powered by MySeodesk
Life Gateway occupies a high-trust YMYL space (retirement planning). Google applies heightened E-E-A-T scrutiny here — advisor credentials, credentials schema, and authoritative backlinks are critical for ranking.
YMYL compliance basics present
FAQ schema
Specific district plan content
⚠ No author E-E-A-T signals (advisor credentials)
⚠ No review schema
⚠ No llms.txt
⚠ Blog dates inconsistent
| Category | Score | Weight | Weighted | Notes |
|---|---|---|---|---|
| Technical SEO | 100/100 | 22% | 22.0 | HTTPS + robots + sitemap |
| Content Quality | 85/100 | 23% | 19.6 | On-page signals + depth |
| On-Page SEO | 95/100 | 20% | 19.0 | Titles + meta + H1 |
| Schema / Structured Data | 65/100 | 10% | 6.5 | FinancialService, LocalBusiness, BreadcrumbList, FAQPage |
| Performance (CWV) | 81/100 | 10% | 8.1 | LCP 3.8 s |
| AI Search Readiness | 80/100 | 10% | 8.0 | llms.txt: Missing |
| Images | 70/100 | 5% | 3.5 | Alt text + sizing |
| TOTAL | 87/100 | 100% | 87.0 |
| Check | Status | Finding |
|---|---|---|
| HTTPS enforcement | PASS | HTTP 301 → HTTPS |
| www redirect | PASS | www 301 → non-www |
| Canonical tags | PASS | Self-referencing canonicals present |
| robots.txt | PASS | Returns 200 |
| sitemap.xml | PASS | Present and linked in robots.txt |
| noindex signals | PASS | No pages blocked |
| Mobile viewport | PASS | width=device-width, initial-scale=1 |
| llms.txt | FAIL | Missing — AI crawlers have no guidance |
| Security headers | WARN | Basic headers present; CSP and Permissions-Policy not confirmed |
| Internal linking | PASS | All pages reachable within 2 clicks |
Site shows basic signals for Retirement / Insurance Planning. Key gaps: thin author bio, no credentials schema, limited review signals. Content depth on service pages is adequate.
Lighthouse SEO score indicates good content signals.
| Check | Status | Detail |
|---|---|---|
| Title tags — unique & descriptive | PASS | All pages have unique, descriptive titles |
| Meta descriptions | PASS | Present on key pages |
| H1 — one per page | PASS | Single H1 per page confirmed |
| Canonical tags | PASS | Self-referencing on all pages |
| OG tags (og:title, og:description) | WARN | Present but og:image may use default fallback |
| Keyword in H1 | PASS | Primary keyword present in H1 |
| Heading hierarchy | WARN | Minor H2/H3 ordering issues on some pages |
| Schema Type | Page(s) | Status |
|---|---|---|
| FinancialService | Key pages | Present |
| LocalBusiness | Key pages | Present |
| BreadcrumbList | Key pages | Present |
| FAQPage | Key pages | Present |
| AggregateRating | Homepage | Missing |
| FAQPage | FAQ / service pages | Missing |
| BreadcrumbList | Inner pages | Partial |
| Check | Status | Detail |
|---|---|---|
| llms.txt | MISSING | AI crawlers have no access or content guidance |
| Structured FAQ content | PARTIAL | FAQPage schema not present — limits AI citation eligibility |
| Citability score | 80/100 | Based on schema depth, content structure, and FAQ coverage |
| Content dates visible | WARN | Blog posts should have visible <time> elements for AI recency signals |
Opportunity
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Address to improve overall SEO score and search visibility.
Address to improve overall SEO score and search visibility.
Address to improve overall SEO score and search visibility.
Address to improve overall SEO score and search visibility.