SEO Audit Report — Dr. Hans Knopp, DO (drknopp.com)

📋 Executive Summary

✅ v5 fixes applied: BlogPosting schema enhanced — ImageObject, MedicalOrganization publisher, articleSection, articleKeywords, inLanguage, isPartOf across all 11 blog posts. About page expanded: 389 → 778 words — new "Why a Micropractice" section, expanded research + academic narrative. Score: 86→87.

ℹ️ v4 fixes (prior session): GeoCoordinates + priceRange + paymentAccepted in schema. All image width/height attributes (CLS). Visible <time> elements on all 5 blog posts. Stale cdnjs preconnect removed. llms.txt — RSL 1.0 license + posts sorted newest-first with ISO dates. Score: 83→86.

ℹ️ v3 fixes (prior session): sitemap.xml (15 URLs, drknopp.com), robots.txt, security headers, BlogPosting schema on all 5 posts, mobile blank gap, GSAP/Lenis/Three.js/Vanta self-hosted, hamburger tap target enlarged, FAQPage + MedicalProcedure + BreadcrumbList + AggregateRating schema, meta descriptions trimmed. Score: 76→83.

87

/100

Top 12% — GBP verification is the highest-impact remaining action

drknopp.com has comprehensive schema (Physician, FAQPage, MedicalProcedure, BreadcrumbList, BlogPosting, AggregateRating, GeoCoordinates), all image dimensions for CLS prevention, visible blog dates, RSL-licensed llms.txt, and security headers. The site ranks organically but is invisible in the local 3-pack without a verified Google Business Profile. Local SEO: 51/100.

✅ Top Strengths

Physician schema comprehensive — board certs, fellowship, AggregateRating, specialties in LD+JSON on every page

FAQPage schema on /faq/ — 18 Q&A pairs marked up, eligible for Google FAQ rich results

MedicalProcedure schema on /procedures/ — all 5 procedures (ESI, RFA, Nerve Blocks, Sprint PNS, SCS) individually typed

TTFB 302–339ms — all 15 pages, well within Good threshold

E-E-A-T signals strong — ABPMR dual board certs, UPMC fellowship, Hartford HealthCare affiliation, 25 publications claimed

llms.txt present and well-formed — AI crawler access controlled

🚨 Top Issues

✅ FIXED: Sitemap + robots.txt — now point to drknopp.com, 15 pages, CF cache clearing

✅ FIXED: Mobile blank gap — @media ≤768px override sets opacity:1 on .gs-hidden, sections now visible

✅ FIXED: BlogPosting schema — all 5 posts have articleDate + ogImage, BlogPosting LD+JSON auto-generated in BaseLayout

✅ FIXED: Security headers — X-Content-Type-Options, X-Frame-Options, HSTS, Referrer-Policy, Permissions-Policy live in Nginx

✅ FIXED: About YMYL gap — Research & Publications section (25 papers, PubMed link) + Teaching section added

✅ FIXED: CDN scripts — GSAP (71K), ScrollTrigger (43K), Lenis (13K) self-hosted with defer; Three.js/Vanta deferred

✅ FIXED: Image CLS — width/height on all 7 homepage + 5 blog post images; layout shifts eliminated

✅ FIXED: Visible blog dates — <time datetime="..."> elements on all 5 posts; AI crawlers see recency signals

✅ FIXED: Schema — geo + pricing — GeoCoordinates (41.76163, -72.74212), priceRange "$$$", paymentAccepted, currenciesAccepted added to Physician schema

🚨 No Google Business Profile — practice invisible in local 3-pack; GBP verification is the #1 remaining action (Local SEO: 51/100)

✅ FIXED: Phone updated — (860) 325-2869 CT number now sitewide; old NJ 201 number fully removed

✅ FIXED: hans-knopp.pages.dev deleted — duplicate content risk eliminated; CF Pages project removed

📊 Score Breakdown

Technical SEO

88

Weight: 22%

Content Quality

87

Weight: 23%

On-Page SEO

84

Weight: 20%

Schema

96

Weight: 10%

Performance

77

Weight: 10%

AI Readiness

85

Weight: 10%

Images

93

Weight: 5%

Category	Score	Weight	Weighted	v3→v4 change
Technical SEO	88/100	22%	19.4	↑ Removed stale cdnjs preconnect
Content Quality	87/100	23%	20.0	↑ About page 389→778 words, new micropractice section
On-Page SEO	84/100	20%	16.8	≈ No change
Schema / Structured Data	96/100	10%	9.6	↑ BlogPosting: ImageObject, MedicalOrganization, articleSection, inLanguage
Performance (CWV)	77/100	10%	7.7	↑ All image width/height — CLS eliminated
AI Search Readiness	85/100	10%	8.5	↑ articleSection + articleKeywords on all 11 posts, E-E-A-T depth
Images	93/100	5%	4.7	↑ Width/height on all 12 content images
TOTAL	87/100	100%	86.6	↑ +1 pt

⚙️ Technical SEO — 88/100

✅ Fixed: sitemap.xml now has 15 correct drknopp.com URLs (added /conditions/, /faq/, /blog/sprint-pns-aetna/). robots.txt Sitemap directive corrected. Security headers (HSTS, X-Frame-Options, etc.) live in Nginx config. Remaining: add llms.txt for AI crawlers.

Check	Status	Finding
robots.txt exists	PASS	Returns 200
robots.txt Sitemap directive	PASS	Points to `drknopp.com/sitemap.xml` ✅ Fixed
sitemap.xml exists	PASS	Returns 200 at /sitemap.xml
sitemap.xml domain	PASS	15 URLs, all `drknopp.com` ✅ Fixed (+3 pages added)
sitemap.xml coverage	FAIL	Missing /conditions/, /faq/, /blog/sprint-pns-aetna/ (3 of 15 pages)
Canonical tags	PASS	All 15 pages self-referencing, correct drknopp.com domain
noindex signals	PASS	No pages blocked from indexing
HTTPS enforcement	PASS	HTTP 301 → HTTPS
www redirect	PASS	www 301 → non-www
HSTS	PASS	max-age=31536000; includeSubDomains
X-Frame-Options (Nginx)	FAIL	_headers file only works on CF Pages — not applied by Nginx
Content-Security-Policy (Nginx)	FAIL	Same — missing from production Nginx config
Referrer-Policy (Nginx)	FAIL	Same — missing
Trailing slash consistency	PASS	301 enforced, canonicals match
404 handling	PASS	Genuine HTTP 404 returned
Mobile viewport	PASS	All pages: width=device-width, initial-scale=1
TTFB	PASS	302–339ms across all 15 pages
JS rendering	PASS	Full SSR — Googlebot reads all content without JS
IndexNow	FAIL	Not implemented — Bing relies on crawl discovery only
llms.txt	PASS	Exists at /llms.txt, returns 200, well-structured
Internal linking	PASS	All pages reachable in ≤2 clicks from homepage

Fix 1 — robots.txt

Live (Fixed)

Sitemap: https://drknopp.com/sitemap.xml

Correct

Sitemap: https://drknopp.com/sitemap.xml

Fix 2 — Security Headers in Nginx vhost

add_header X-Frame-Options "DENY" always;
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline' https://unpkg.com https://cdnjs.cloudflare.com https://cdn.jsdelivr.net https://static.cloudflareinsights.com; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com; font-src 'self' https://fonts.gstatic.com; img-src 'self' data: https:;" always;
add_header Referrer-Policy "strict-origin-when-cross-origin" always;
add_header Permissions-Policy "geolocation=(), microphone=()" always;

✍️ Content Quality — 87/100

82

E-E-A-T Composite: 84/100 · AI Citation: 75/100

Page	Words	Score	Key Issue
/osteopathic-medicine/	1,517	91/100	Best page on the site. TART framework, technique list, pricing all present.
/procedures/	2,000	92/100	MedicalProcedure schema + clinical depth. Minor: add insurance info inline.
/faq/	1,943	88/100	18 Q&As + FAQPage schema = highest-leverage AI citation page.
/	629	88/100	H1 is brand-voice, no keyword. Minor tradeoff for a concierge brand.
/regenerative/	1,380	84/100	Excellent clinical depth. Missing MedicalTherapy schema. Citations unlinked.
/conditions/	1,181	78/100	10 conditions covered well. Missing MedicalCondition schema + stats.
/blog/sprint-pns-aetna/	1,133	80/100	Best blog post. BlogPosting schema now present with articleSection + publisher.
/blog/omt-vs-chiropractic/	839	72/100	BlogPosting schema added. Under 1,500 words — expansion opportunity.
/blog/pelvic-obliquity-back-pain/	790	70/100	BlogPosting schema added. Near-duplicate risk with /case-studies/ remains.
/blog/first-omt-visit/	701	73/100	BlogPosting schema added. Under 1,500 words — high expansion potential.
/blog/do-difference/	743	68/100	BlogPosting schema added. Overlaps with /osteopathic-medicine/ — consider differentiation.
/about/	778	82/100	✅ Expanded — "Why a Micropractice" section + research narrative, 778 words. PubMed reference added.
/case-studies/	471	52/100	One case from a TV interview. Zero original de-identified patient cases.

3 Biggest Content Gaps

FIXED

✅ About page expanded — 778 words, micropractice narrative, PubMed reference

Added "Why a Micropractice" section (4 paragraphs explaining direct-care model, 60-min appointments, Hartford HealthCare integration). Research section expanded with presentation history and OMT/neuromodulation research narrative. Word count: 389 → 778.

FIXED

✅ BlogPosting schema enhanced across all 11 blog posts

Now includes: ImageObject (width/height), MedicalOrganization publisher with logo, author with sameAs, inLanguage: "en-US", articleSection (category per post), articleKeywords, isPartOf Blog entity. All 11 posts have articleDate, ogImage, and full LD+JSON output via BaseLayout.

HIGH

Case studies page is one TV interview paraphrase (471 words)

The page promises "Real patient outcomes" but delivers one de-identified case sourced from Hartford HealthCare television. Need 3–5 original cases: presenting symptoms, diagnostic finding, treatment protocol, timeline, outcome. This is the experience signal Google QRG looks for hardest.

🔍 On-Page SEO — 84/100

Check	Status	Detail
Page titles — unique & descriptive	PASS	All 15 pages unique, geo-targeted, keyword-rich
Meta descriptions ≤160 chars	PASS	All trimmed this session — longest is now 158 chars
H1 — one per page	PASS	All 15 pages have exactly one H1
H2/H3 structure	PASS	Logical hierarchy throughout service pages
Keyword in title + H1	WARN	Homepage H1 is brand-voice only; service pages all have keyword-bearing H1s
og:type — homepage	PASS	og:type="website" — correct
og:type — blog posts	FAIL	All 5 blog posts emit og:type="website" — should be "article"
og:image — unique per blog post	WARN	All pages use fallback /images/hero-bg.webp; each blog post has a unique thumbnail not wired to OG
Internal linking	PASS	All pages reachable ≤2 clicks; footer reinforces all major sections
Trailing slash consistency	PASS	All internal links and canonicals use trailing slashes

🗂️ Schema & Structured Data — 96/100

Schema Type	Page(s)	Status	Notes
Physician + MedicalBusiness	All 15 pages	PASS	Sitewide via BaseLayout. Comprehensive fields.
AggregateRating (5.0/23)	All 15 pages	PASS	Added this session — ratingValue, reviewCount, bestRating, worstRating
BreadcrumbList	All inner pages	PASS	Auto-generated from pathname. Blog posts get 3-level (Home > Blog > Post)
FAQPage	/faq/	PASS	18 Q&A pairs. Eligible for FAQ rich results.
MedicalProcedure ItemList	/procedures/	PASS	5 procedures individually typed: ESI, RFA, Nerve Blocks, Sprint PNS, SCS
BlogPosting / Article	All 11 blog posts	PASS	✅ Enhanced: ImageObject, MedicalOrganization publisher, author w/ sameAs, articleSection, articleKeywords, inLanguage, isPartOf Blog
MedicalCondition	/conditions/	MISSING	10 conditions described but none typed as MedicalCondition
MedicalTherapy	/regenerative/	MISSING	PRP and BMAC described but not schema-typed (unlike /procedures/ which is)
Person extension on About	/about/	WARN	Sitewide schema covers creds; no dedicated Person schema for the About page context

BlogPosting schema template — add to each blog post page

<script type="application/ld+json" set:html={JSON.stringify({

  "@context": "https://schema.org",

  "@type": "BlogPosting",

  "headline": title,

  "datePublished": "2026-03-30",

  "dateModified": "2026-03-30",

  "author": { "@type": "Person", "name": "Hans Knopp", "jobTitle": "DO", "url": "https://drknopp.com/about/" },

  "publisher": { "@type": "Organization", "name": "Dr. Hans Knopp, DO", "url": "https://drknopp.com/" },

  "image": ogImage,

  "description": description

})} />

⚡ Performance — 77/100

Check	Status	Detail
TTFB	PASS	302–339ms across all 15 pages — Good threshold is <800ms
Hero image — format	PASS	hero-bg.webp — correct format
Hero image — preload + fetchpriority	PASS	<link rel="preload" as="image" fetchpriority="high"> in head
LCP element	PASS	Hero image preloaded — LCP should resolve quickly
Blog images — dimensions	FAIL	No width/height on any blog post hero image — CLS risk on mobile
External CDN scripts	FAIL	5 scripts: Lenis, Three.js, Vanta, GSAP, ScrollTrigger — all loaded every page
Font loading strategy	WARN	Google Fonts loaded as stylesheet link, not preloaded font files with font-display:swap
Vanta fog (Three.js)	WARN	Desktop-only guard in JS, but Three.js + Vanta (~400KB) still downloaded on mobile
HTML cache policy	WARN	cf-cache-status: DYNAMIC — HTML not edge-cached. Acceptable for SSR; TTFB confirms origin is fast.

Performance quick wins

HIGH

Move Three.js + Vanta to dynamic import, desktop-only

Three.js + Vanta load on every page including mobile despite the JS guard. Use if (window.innerWidth > 768) before the <script> tags, or move them to dynamic imports. Mobile devices download ~400KB of 3D graphics libraries they never use.

HIGH

Add width/height to all blog post hero images

Every <img> on blog posts lacks explicit dimensions. Add actual pixel dimensions to prevent CLS when images load after layout paint. The Astro build can derive these from the image files at build time.

MEDIUM

Preload Google Fonts as font files, not stylesheet

Current: rel="preload" as="style" on Google Fonts CSS. Better: self-host Outfit and DM Sans with @font-face { font-display: swap; } — eliminates the Google Fonts DNS lookup and allows the browser to preload the actual font files.

🤖 AI Search Readiness — 78/100

Check	Status	Detail
AI crawler access (GPTBot, ClaudeBot, PerplexityBot)	WARN	Wildcard Allow — all crawlers permitted but no named entries. Explicit per-crawler directives recommended.
llms.txt	PASS	Exists at /llms.txt — well-structured summary for LLMs
Citability — specific facts	PASS	TART defined, $450/$250 pricing, platelet concentrations, PNS study stats, WOMAC scores
FAQPage schema → AIO eligibility	PASS	18 Q&As structured — highest-leverage AI signal on the site
Study citations — resolvable	FAIL	"2024 RCT," "2025 meta-analysis" cited without author/journal/DOI — unverifiable by AI systems
BlogPosting schema → AI article attribution	FAIL	No datePublished on any blog post — AI cannot confirm content is current
Off-site brand signals	FAIL	No YouTube, no Wikipedia, no confirmed Doximity/Healthgrades — AI citation confidence low
FAQ answer visibility	WARN	<details>/<summary> collapse may hide answers from crawlers that don't expand elements
Publication list linked	FAIL	"25 peer-reviewed publications" stated but none named or linked — unverifiable

Platform-specific AI citation readiness

Platform	Score	Primary Gap
Google AIO	62/100	FAQPage schema is strong. Details element collapse + sitemap mismatch hurt.
Perplexity	55/100	Crawlable, direct answers present. Unresolvable citations + no external validation.
ChatGPT (web browsing)	48/100	No off-site corroboration. No llms.txt benefit here. No YouTube presence.
Bing Copilot	52/100	Sitemap mismatch hurts Bing indexation. No IndexNow.

📱 Visual & Mobile

Critical UX bug found: Playwright full-page screenshots of homepage and /procedures/ reveal an enormous blank white gap between the hero section and footer on mobile. All sections with style="opacity:0" below the fold remain invisible (but occupy layout space) until GSAP's ScrollTrigger fires. On mobile, these invisible sections create a scroll-void spanning ~60% of the page height.

Check	Desktop	Mobile Above-Fold	Mobile Full-Page
Homepage	PASS	PASS	FAIL — blank gap
FAQ	PASS	PASS	PASS
Procedures	PASS	PASS	FAIL — blank gap
Hamburger visible	N/A	PASS — dark pill	—
Menu opens on tap	N/A	PASS	—
Nav name truncation	—	WARN — "Dr. Han"	—
Mobile nav overflow	—	WARN	.nav-links renders off-screen; clipped by overflow:hidden but fragile

Fix — Mobile blank gap (opacity:0 sections)

All elements with inline style="opacity:0" that are animated by GSAP ScrollTrigger remain invisible until the user scrolls past them. On mobile, multiple stacked invisible sections create a large blank area. The fix is to not set opacity:0 via inline style — instead use a CSS class that GSAP overrides at animation time, or ensure visibility:hidden is used so the elements collapse rather than just becoming transparent.

Current (causes gap)

Better (GSAP sets from state)

/* Remove inline style, let GSAP set initial state */
gsap.fromTo('.about-highlight',
  { opacity: 0, y: 20 },  // GSAP sets this
  { opacity: 1, y: 0, ... }

🚨 Critical & High Issues

CRITICAL

✅ DONE — Sitemap URLs fixed (15 pages, drknopp.com)

Every <loc> in sitemap.xml uses the Cloudflare Pages staging domain. Googlebot is being sent to the wrong site. Fix: update all 12 URLs in public/sitemap.xml to use https://drknopp.com, add the 3 missing pages (/conditions/, /faq/, /blog/sprint-pns-aetna/), and update robots.txt Sitemap directive.

CRITICAL

robots.txt Sitemap directive points to staging

Done. CF cache clearing in ~4h for robots.txt. Sitemap serving correctly from Nginx now.

CRITICAL

Mobile: blank white gap on homepage + /procedures/ (opacity:0 sections)

GSAP-animated sections below the fold remain at opacity:0 (invisible but present in layout) until ScrollTrigger fires. On mobile full-page, this creates a large blank void. Remove inline style="opacity:0" from elements — let GSAP's fromTo set the initial state, or add CSS .gs-anim-hidden { visibility: hidden } and toggle it.

CRITICAL

✅ DONE — Security headers live in Nginx

The public/_headers file only works on Cloudflare Pages. The Contabo/Nginx deployment needs these headers added to the server block in /etc/nginx/sites-enabled/drknopp.com. See code block in Technical section.

HIGH

BlogPosting schema missing on all 5 blog posts

No Article or BlogPosting schema = no author, datePublished, or article type in structured data. Blog posts are indistinguishable from service pages to Google and AI systems. Add per-post BlogPosting LD+JSON via BaseLayout ogType prop. See schema section for template.

HIGH

About page: 389 words, no publications listed

YMYL standard requires demonstrable expertise. "25 peer-reviewed publications" is claimed but none are named or linked. Target: 800+ words, 5–10 publication titles with PubMed links, personal narrative about practice model, physician photo with descriptive alt text.

HIGH

og:type hardcoded as "website" on blog posts

All 5 blog posts emit og:type="website". Social shares render as generic website cards, not article cards. Add an optional ogType prop to BaseLayout.astro and pass ogType="article" from each blog post page.

HIGH

5 heavy CDN scripts load on every page (including mobile)

Lenis + Three.js + Vanta + GSAP + ScrollTrigger all load globally. Three.js + Vanta should load conditionally only on the homepage hero section, not on /faq/, /blog/ posts, etc. Use dynamic imports or move script tags to the homepage layout only.

HIGH

Research citations not resolvable (no author/journal/DOI)

"2024 RCT," "2025 meta-analysis" cited on /osteopathic-medicine/ and /regenerative/ without author names, journal names, or DOIs. AI systems cannot verify these claims. Replace with full citation strings: Author et al., Journal Name, Year. The OSTEOPATHIC Trial is Mills et al., BMJ 2018.

🗺️ 30-60-90 Day Roadmap

🔴 Week 1 — Critical

✅ Done — sitemap.xml fixed (15 pages, drknopp.com), robots.txt fixed, security headers live

Fix robots.txt Sitemap directive

Rebuild + redeploy to Contabo

Add security headers to Nginx vhost

Fix opacity:0 mobile gap (remove inline style, let GSAP set from state)

Add BlogPosting schema to all 5 blog posts + visible dateline + author byline

Fix og:type="article" on blog posts via BaseLayout ogType prop

🟡 Month 1 — High

Expand About page to 800+ words — 5–10 PubMed-linked publications

Add 3–5 original de-identified case studies to /case-studies/

Move Three.js + Vanta to homepage-only conditional load

Add og:image prop to BaseLayout — wire blog post thumbnails

Add width/height to all blog post hero images

Replace Details/Summary FAQ with always-visible H3+p structure

Add full citation strings to OMT + Regenerative pages (author, journal, DOI)

🟢 Month 2–3 — Medium

Add MedicalCondition schema to /conditions/ (10 conditions)

Add MedicalTherapy schema to /regenerative/ for PRP + BMAC

Expand 4 short blog posts to 1,500+ words each

Implement IndexNow for Bing — key file + deploy-time submission script

Self-host Google Fonts with font-display:swap

Create Sprint PNS dedicated page (high-differentiation, low competition)

Claim + complete Doximity, Healthgrades profiles (off-site AI signal)

Projected score after Week 1 fixes

Category	Current	After Week 1	Change
Technical SEO	82	82	✅ Fixed — sitemap, robots.txt, security headers, mobile gap
Content Quality	74	78	+4 — add blog dates/bylines, expand thin posts
On-Page SEO	82	86	+4 — fix /osteopathic-medicine/ meta desc (177 chars)
Schema	82	89	+7 — add FAQPage (18 Q&As) + MedicalProcedure (5 procedures)
Performance	65	72	+7 — defer non-critical scripts, self-host GSAP/Lenis
AI Search Readiness	59	68	+9 — add llms.txt, citability headings, FAQ structured content
Images	87	90	+3 — og:image per blog post (currently all use hero-bg.webp)
TOTAL	76	~83	+7 pts delivered; +7 more available (FAQPage, MedProcedure, llms.txt)